The health and wellness product market in Asia is witnessing a surge in popularity, as consumers have become more aware of the benefits of these products. Consumers today are well-informed about the features and benefits of wellness products and have a growing preference for organic options. They also consider factors such as GMOs, eco-friendliness and sustainability when making purchasing decisions. One of the significant challenges for consumers in this market is the abundance of options available.
With so many effective products on the market, it can be difficult for consumers to determine which ones are best for their needs. The marketing efforts of various companies through e-media channels have helped to educate consumers about the different products available.However, the sheer number of advertisements and influencer promotions can overwhelm consumers. To address this problem, Protectol Health focuses on clear and honest communication with consumers through its marketing materials and packaging design.
The company’s goal is to make the information about its products accessible and straightforward, as it believes that open communication is the key to addressing customer pain points in this market. The company takes a research-based approach to product development, thoroughly evaluating and testing each product before bringing it to market. This approach has allowed it to gain credibility and a strong reputation among consumers, with many of its products being recommended through word of mouth. “Our background in pharmaceutical and occupational health has given us a robust network of hospital chains, institutions, and other organizations, particularly those with large labour forces, such as the construction and Oil & Gas industry”, mentions Mohammed Nisamudheen, CEO, Protectol Health.
Eyes on Excellence
The company takes pride in offering a unique take on coffee premixes with its healthy coffee option.
Unlike other coffee premixes, which can be unhealthy for those with diabetes, Protectol’s product is carefully balanced to include Healthy herbal enhancements. Its rehydration solutions like ORS drinks, Super Hydraid and Superlyte, are also highly sought-after products in the MENA region.
The company is dedicated to promoting the benefits of Ayurveda, with plans to expand its offerings in the MENA and European markets, where it can provide natural, low-side-effect options to improve health and wellness. “We are committed to making our products accessible to all segments of society, including our range of hydration products specifically designed to meet the needs of labourers in humid countries. Overall, our focus on high-quality, research-backed products and accessibility set us apart in the health and wellness market”, mentions the CEO.
In terms of product development, the R&D team is dedicated to create a healthy and ready-to-drink formula which offers a healthy and tasty option for consumers. Additionally, it aims at exploring & Introducing Ayurvedic product range to the Western market, which will provide natural healing and wellness benefits. Its ultimate aim is to provide a diverse selection of products that meet the customer’s needs while offering unique and innovative solutions. The company believes that its commitment to innovation and the creation of new products will play a crucial role in its continued success. “We believe in fostering a collaborative and diverse work environment that leverages the expertise of each team member. Our team comprises professionals from various backgrounds, including health, finance, marketing, technology, and research and development. This combination of skills and experiences has helped us to grow and adapt to an ever-evolving market. We are proud to have a group of dynamic and driven individuals, each of whom brings their unique perspective and ideas to the table”, he adds.
We are at the forefront of this transformative shift, dedicated to developing & delivering cutting-edge products
The company’s sales team is a force to be reckoned, with the experienced and knowledgeable finance professionals. Protectol’s marketing and technology specialists are at the forefront of innovation. Its R&D team is constantly working on new pharmaceuticals, nutraceuticals, and technology products. The company believes in continuously developing the team member’s skills and knowledge, which is why it has initiated a program called “Learn with Protectol’’. Through this program, it encourages and supports team members in obtaining certifications and expanding their skillsets, ensuring that it remains at the cutting edge of the industry.
The Road Ahead
The company is focused on providing innovative and cutting-edge products to customers worldwide. It is committed to expanding the product portfolio to Europe and North America, using distributors to find the best opportunities for success. Its biggest priority is formulating industry-specific solutions that meet the customer’s needs. “Our goal is to provide a wide selection of products that meet the needs of our customers while also providing unique and innovative solutions. We believe that our work in innovation and creating new products will be a key factor in our success”, concludes the CEO.
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