The Mongolian market, which, despite being relatively small on a global scale, has witnessed a burgeoning interest in outsourcing, particularly in sectors like IT and finance. This interest has extended to contact center outsourcing, recognizing its dual advantages: cost-effectiveness and enhanced service delivery quality. Sarantuya Baasankhuu, the Founder of SABAX, has played a pivotal role in fostering awareness of contact center outsourcing in Mongolia.
With in-house management of customer relationships posing numerous challenges, ranging from IT infrastructure to operational and quality management systems, SABAX was established to address these issues, allowing clients to concentrate on their core business activities. Often called the ‘Godmother of the Call Center’ in Mongolia, Sarantuya leads SABAX with visionary leadership, spearheading innovation in the outsourcing sector and driving market growth. Through her advocacy and pioneering solutions, she is reshaping the landscape of customer relationship management in Mongolia.
Unsurprisingly, Sarantuya Baasankhuu brought this solution to the market, as her journey emulates dedication and expertise forged over years of immersion in customer-centric roles. With over 20 years of experience in the call center industry, including pivotal roles at Mongolia’s leading telecommunication companies, her trajectory epitomizes a profound understanding of customer service dynamics. “Every incoming call holds the potential for sales growth,” says Sarantuya, Founder & CEO of SABAX.
“Exceptional customer service drives sales and boosts profits,” she further adds. The inception of SABAX was not merely a leap into entrepreneurship but a culmination of years spent honing skills and envisioning innovative solutions for the burgeoning Mongolian market. Sarantuya’s tenure as a consultant further enriched her perspective, instilling a fervent desire to transcend conventional boundaries and establish a venture that redefined customer service paradigms.
Sarantuya’s transformative journey took a pivotal turn during her tenure at Monash University, where she pursued an MBA.
Remarkably, her impactful work in the call center industry earned her recognition through the Australian Awards, granting her an opportunity to expand her skill set further. The global exposure and immersive learning experiences offered invaluable insights into diverse business models, fostering an entrepreneurial spirit that transcended geographical boundaries. With a newfound zeal and a holistic perspective gleaned from international ventures, Sarantuya returned to Mongolia with a resolute determination to pioneer change. The confluence of academic rigor and real-world experiences crystallized her vision, laying the groundwork for SABAX’s inception.
Impact on Mongolian Business Landscape
SABAX’s emergence heralds a paradigm shift in Mongolian business ethos, advocating for a customer-centric approach amidst evolving market dynamics. Through its specialized call center outsourcing services, SABAX allows SMEs & enterprises to reallocate resources to their core competencies and ensures unmatched customer satisfaction. The transformative impact of SABAX’s services resonates across the business spectrum, empowering enterprises to navigate through turbulent times with resilience and agility.
Central to SABAX’s success is Sarantuya’s visionary leadership, which is characterized by a steadfast commitment to fostering a customer-oriented culture
SABAX’s commitment to staying abreast of the latest developments in IT fuels its dedication to offering top-tier programs. This dedication led the company to select the Bitrix24 IT total solution program, developed by a reputable US-based company, as its go-to choice. Through meticulous research and past implementations, the company ensures that its clients receive high-quality and affordable solutions across its services and products.
Embracing this advanced solution as the linchpin of its core system, SABAX experienced newfound efficiency and effectiveness in its operations. Beyond internal implementation, the company also shares its expertise with other entities, positioning itself as a gold partner of the Bitrix24 IT program. This collaborative ethos has propelled SABAX’s success and established it as a trusted provider of outsourcing call centers and Bitrix24 IT products within the Mongolian B2B market.
Central to SABAX’s success is Sarantuya’s visionary leadership, which is characterized by a steadfast commitment to fostering a customer-oriented culture. Sarantuya’s leadership philosophy underscores the significance of recognizing individual contributions while fostering a cohesive team dynamic rooted in mutual respect and accountability. By nurturing a workforce with ownership and empowerment, Sarantuya ensures that every team member is aligned with SABAX’s mission. The workforce embodies a culture of excellence and collaboration, driven by a shared vision of delivering unparalleled customer service.
Through resilience and perseverance, SABAX emerged triumphant, forging strategic partnerships and leveraging cutting-edge technology to deliver unparalleled call center services. Sarantuya envisions a future where SABAX continues to redefine industry standards, leveraging its expertise to drive sustainable growth and foster enduring partnerships. As Mongolia’s outsourcing landscape continues to evolve, SABAX remains steadfast in its commitment to excellence, poised to navigate uncertainties with unwavering resolve.
Sarantuya Baasankhuu, Founder & CEO
Sarantuya Baasankhuu is a pioneering force in the call center outsourcing market, and she is celebrated for her visionary leadership and transformative impact on Mongolia’s business landscape. With over 20 years immersed in customer-centric roles, Sarantuya has forged a distinguished career path fueled by dedication and innovation.
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