In the current world of communication, especially in the international environment, it is vital to have a deep understanding of the company’s reputation management and crisis communication. Organizations and management both operate within a framework of public relations, policy making, and stakeholders. This need highlights the importance of the professionals such as Shushan Harutyunyan who not only come with the experience but also with the understanding of how communication influences the stories and results.
Shushan Harutyunyan is the CEO and Managing Partner of AxelMondrian with an experience of more than 17 years in the sphere. Her entire professional experience can be characterized by a number of top managerial positions in various geographic and cultural environments. Having a strong educational background, she has a Bachelor’s degree in Journalism from Yerevan State University and a Master’s degree in Anthropology/Gender Studies from Central European University, her theoretical background supports her practical experience. Her first job was a reporter and an editor in several magazines including Newsweek and National Geographic. It helped her develop her writing skills and also gave her insights into the society and how the media works.
Shushan’s move to the corporate communications was defined by various positions such as the Chief Communications Officer at Galaxy Group of Companies and the Communications Director at Breavis Research. These positions enabled her to use her strategic vision to increase brand awareness and address the challenges of managing the company’s reputation on the international market. Thus, her experience in boardrooms of large companies and editorial offices reflects her versatility and influence on the formation of public opinion.
Redefining reputation management
The establishment of AxelMondrian & Partners can be considered as the accomplishment of Shushan’s goal to revolutionize reputation management. With her co-founders, she founded the company, which was set to apply the most creative approaches to the work accompanied by the deep understanding of the market environment. The company helps clients achieve their goals in managing the challenging communication situations while combining the creative and measurable approaches.
At AxelMondrian, Shushan manages a number of professionals and they work together in developing powerful campaigns, successful lobbying and efficient crisis communication plans. Her leadership style is inclusive and creative; she ensures that the team works cohesively to achieve the desired goals. Over the years, under her leadership, the company has developed the image of a reliable consultant, which collaborates with the state authorities, big businesses, and high-ranking personalities to set the trends that define the world’s perception.
Shushan’s career success in the corporate world is coupled with her contributions in policy change and electoral politics. She has been at the helm of establishing and growing some of the world’s most impactful brands, spearheading initiatives that champion social causes and managing issues that can make or mar a brand. Her talent of coalition building and persuasion in decision-making processes positions her to be a change agent in the communication environment.
For her achievements, Shushan has been honored with the AGBU Academic Excellence Award and the OSCE Courage Award as a result of her adherence to the principles of ethical communication and management. Her roles as a speaker at the TED conference and the International Women’s Media Foundation show her role in driving important discussions on media standards and management in the digital age. As she keeps on driving the company to new heights, Shushan also continues to work hard to further the field of communication with both ethics and creativity.
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