Business leaders in Georgia have played a pivotal role in navigating the dynamic landscape of the auto industry over the past three decades. With the country’s favorable business environment and progressive legislative reforms, they have fostered an atmosphere conducive to growth and innovation. The implementation of policies incentivizing the adoption of electric and hybrid vehicles reflects their commitment to sustainable development and aligning with global trends. Moreover, their strategic acumen has propelled the industry forward, contributing to the significant increase in vehicle registrations, reaching a total of 1,680,436 vehicles in 2023, marking an annual increase of 7.5 percent. The overall financial indicators of the automotive industry amounted to an impressive 8 billion GEL, showcasing the substantial impact of these leaders’ initiatives.
Vakhtang Kacharava is a seasoned executive with a diverse background in sales, product management, investor relations, and finance. With years of experience in managerial roles, he has cultivated a robust skill set that he leverages in his current position as Executive Director of Tegeta Holding. Having navigated through the challenges of the global pandemic and subsequent industry upheavals, Vakhtang’s leadership has been marked by resilience and adaptability. He understands the value of assembling a competent and dedicated team, viewing them as indispensable assets in conquering obstacles and driving success. His adept decision-making during turbulent times has not only steered the company through adversity but has also positioned it for future growth and prosperity.
Tegeta Holding
Tegeta Holding stands as a cornerstone in the evolution of Georgia’s automotive industry, catalyzing its growth and modernization since its inception in 1995. Pioneering the concept of a comprehensive automotive ecosystem Tegeta integrates a range of services for various vehicle types, encompassing light vehicles, trucks, construction equipment, and transport related to commercial, passenger, and industrial sectors. Operating under the ‘Single Window’ principle, Tegeta ensures a seamless process aligned with international standards.
Over its 29-year journey, the company has burgeoned into the largest automobile brand in both the Caucasus region and Central Asia, boasting 45 trade facilities across the region and engaging in international trade across four continents.
Representing esteemed brands such as Porsche, Volvo, Toyota, and Mazda, and partnering with industry giants such as MAN, JCB, and Liebherr, Tegeta has become the foremost importer of over 300 global automotive brands in Georgia. With a workforce of 3,000 employees, Tegeta stands as one of the country’s largest employers, exemplifying its significant contribution to both the automotive sector and the national economy.
“Our priority has always been to simplify car ownership for our customers by offering a comprehensive range of automotive services. We stay vigilant, continuously monitoring shifts in the global auto industry to incorporate cutting-edge practices into our operations and meet evolving customer expectations. We’re dedicated to making a lasting impact by championing global standards and pioneering initiatives in our community, while our futuristic service centers and showrooms reflect our passion for innovation and advancement. Being at the helm of such a prominent organization means that every decision I make and every action I take is scrutinized. While the spotlight brings added responsibility, it also presents a chance to lead the industry and set new trends,” asserts Vakhtang.
Adapting to Adversity
In the face of unprecedented global challenges in 2022, including the lingering effects of the pandemic and ongoing geopolitical tensions, Vakhtang exhibited remarkable resilience and adaptability. Despite the tumultuous economic landscape affecting the automotive sector in the region, Vakhtang seized upon these challenges as opportunities for growth and innovation. His strategic response to the pandemic, including the introduction of remote sales and the integration of e-Commerce and artificial intelligence into operations, showcased his forward-thinking approach. With effective leadership and a collaborative team effort, Vakhtang not only weathered the storm but also achieved record-breaking sales figures, surpassing one billion GEL in revenue. Throughout the year, Vakhtang embarked on ambitious initiatives, from expanding the brand portfolio and opening new representative offices to implementing technological advancements and undertaking infrastructure development projects.
In the realm of business, there are no limits only boundless opportunities
“Our business is a testament to the dedication and talent of our team members. Without their unwavering dedication, Tegeta would not stand as it does today. I firmly believe that with such a team, there is nothing beyond our reach. Each member shares our values and is continuously evolving, striving for excellence. ‘Fate favors the brave’ is not just a motto for me; it embodies the ethos of those willing to work tirelessly. I advocate for pushing beyond perceived boundaries, working harder than imagined, and embracing limitless responsibility,” adds Vakhtang.
Guidance for Future Leaders
“To aspiring young leaders in business, I offer this advice based on my own experiences: prioritize your team above all else. Success in business hinges on the people you surround yourself with, so invest in building a strong and reliable team. Be adaptable in the face of constant change, embrace it as an opportunity rather than a hindrance. Cultivate a sense of teamwork and shared purpose, when everyone is aligned towards a common goal, remarkable achievements become possible. Approach every task with a sense of ownership and commitment, treating each responsibility as if it were your own. By embodying these principles, you’ll pave the way for success and lead your team to greater heights,” concludes Vakhtang.
Vakhtang Kacharava, Executive Director, Tegeta Holding
Vakhtang Kacharava is an accomplished Executive Manager with a wealth of experience spanning over nine years in the automotive sector. He holds a Bachelor of Business Administration (BBA) from Caucasus University, specializing in Business Administration and Management. He has held key leadership roles at Volvo Car Caucasus, and Shell lubricants macro distributor in Caucasus, and has demonstrated proficiency in various C-level functions, including Finance, Investor Relations, Marketing, and Product Management.
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