Today, every brand’s face is judged by the ease and efficiency of its products. A simple, entertaining, and habit-forming digital experience is made possible through UX design. There are numerous possibilities and various colors, fonts, layouts, texts, animations, and more. Globally, we spend about five hours daily on mobile phones, now the leading platform for streaming digital content. A recent estimate put the number of apps in the Google Play Store at 2.6 million. With approximately two million apps available, Apple’s App Store continued to be the second-largest app store.
Customers today are exceedingly picky and demanding due to the abundance of options. With so many options available, a digital experience has to be extraordinary to stand out, grab the user’s attention, and gain their confidence and allegiance. The Dubai-based UI/ UX design company Botonym is a market leader in Asia and has grown consistently since its inception.
“The Global User Interaction and Experience (UI/UX) market size was estimated at $465.00 million in 2021 and is projected to reach $1346.20 million by 2028, exhibiting a CAGR of 16.40 percent during the forecast period. User Experience (UX) Design is expected to dominate the global UI design market during the forecast period due to its wide range of applications in various industries such as software and apps, web pages, games, TV interfaces, and more, which are driving its growth”, states Rajashree Gandhi, CEO, Botonym.
Botonym offers innovative technologies to businesses to help them overcome problems and perform better. The main goal of the firm is to provide clients with quick fixes so they can adapt to the rapidly shifting business environment. With the help of Botonym’s solutions, businesses can operate an innovative and revolutionary system that gives them a competitive advantage. It has become a dependable partner for companies hoping to be successful in the future, thanks to its knowledge and commitment to making IT happen.
Botonym is committed to providing exceptional customer service and delivering designs that are both visually appealing and functional. “Having worked in the GCC for almost 7+ years in the IT industry & being well versed with their working culture, we have created a strong presence.
We have maintained an ongoing relationship with our customers.
We have software development and design as our core capabilities”, says Rajashree. The company is committed to assisting its clients in succeeding in the digital market and believes that UI/UX design is essential to any digital strategy. By providing a wide range of UI/ UX design services, such as web and mobile application design, branding and identity design, user research and testing, Botonym is well-positioned to benefit from this growth.
The Client Engagement Process
Botonym employs a data-driven strategy to guarantee the return on investment of its services, examining user engagement and behavior to enhance its designs. To continuously improve its designs, the company uses a unique approach that involves developing user personas, carrying out user research and testing, and analyzing data. Clients in this market segment frequently have three main pain points: a lack of understanding of the value of UI/UX design, difficulty finding reputable and skilled designers, and the need for designs that are both aesthetically pleasing and functional.
By educating clients on the value of UI/UX design, offering a team of skilled designers, and making sure that its designs are both aesthetically pleasing and user-friendly, Botonym helps its clients to overcome these difficulties. The firm analyzes the specific requirements of the client, develops user personas, conducts user research and testing, creates design concepts, iterates on those concepts based on feedback, and delivers the final design. To make sure the design satisfies the client’s requirements, the company provides ongoing support.
Botonym’s Success Story
As of now, Botonym has 7-9 accounts total, ranging from SMEs to corporations. The company has created mobile applications for B2B, B2C, and IoT domains in addition to developing an e-Commerce site and application with single and multiple vendors. Additionally, Botonym has created custom corporate websites, offered learning tutorials, and produced safety introduction videos for complex applications of 10 BN$ businesses.
The team at Botonym assisted an e-Commerce client by carrying out user research and testing to pinpoint the problems with their current design. They created a new design after analyzing the user data that increased conversions and user engagement, assisting the client in achieving their business objectives and boosting their bottom line. In a different instance, Botonym collaborated with an IOT business to develop a user-friendly interface that could show intricate data structures from their hardware via API. Botonym’s innovative design strategy made the design interactive with users and led to a noticeably higher level of user engagement and data accuracy. Due to the enhanced user experience offered by Botonym’s design, the IoT company’s user base significantly increased.
Botonym is committed to providing exceptional customer service and delivering designs that are both visually appealing and functional
Botonym plans to broaden the scope of its service offering to incorporate cutting-edge technologies like artificial intelligence (AI), machine learning, virtual and augmented reality, data analytics, Power BI, and IoT. To meet the rising demand for its services, the company intends to keep growing its workforce.
Rajashree Gandhi, CEO
An entrepreneur and Information Technology analyst with over 14 years of experience, Rajashree previously worked as a Business and Quality analyst in leading software companies in India and Dubai. An expert in sales and business development, product lifecycle from ideation to design to development to launch and more, Rajashree is changing the face of customer experience.
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