In 2021, there were 16.82 billion dollars worth of cosmetic medical equipment sold worldwide. By 2029, it is anticipated that this market will have grown to 44.09 billion dollars, with a CAGR of 12.8 percent. Minimally invasive treatments to enhance an individual’s physical appearance are included in the field of scientific inquiry known as aesthetics in medicine. It is a sort of face treatment for aesthetic purposes that uses cutting-edge treatments that are both surgical and non-surgical. The growing need for surgeries that are minimally invasive and non-invasive operations is likely to drive the aesthetic medical market’s growth throughout the forecast period. The increased prevalence of congenital facial and teeth malformations and the growing awareness of aesthetic appearance are the two main growth drivers of the aesthetic medical market.
As the global inclination towards aesthetic medical products grows, we see a similar trend in Thailand. Thailand based APA BIOTECHS CARE, founded in 2018, is a company that manufactures, imports, and exports cosmeceutical products and injectable medical devices, specializing in aesthetic innovation. The company was founded to import cosmetic products and devices that focused on anti-aging medicine and beauty. Over the years, the company has established a position of trust and reliability through its commitment towards offering high quality products as well as ensuring consumer safety.
Thriving on Uniqueness
The company focuses on three core pillars of operations which include standard, quality, and relationship. From the procurement of raw materials to the production of the final product to be rolled out to the end users, the company ensures excellent quality and standards of production at every step. Furthermore, the company strongly emphasizes on high quality of the product which entails strong research as well as multiple checks to measure the product quality. Lastly, the firm strongly believes in building relationships with partners which bring a lot of opportunities. This allows the firm the flexibility and space to innovate new products for consumers.
“The highlight of our company’s products is that we excel in specific treatment areas.
Specifically, our PIKO melasma treat ment product stands out as it is designed to inhibit the function of melanin specifically. This has allowed us to capture more than 40 percent of the market share nationwide. Also, our product that treats acne and strengthens the skin is another well-selling product. However, we don’t believe that it’s merely the good products that sell well; how we present them to doctors is equally important. Our sales representatives are trained to provide medical information and understand skin anatomy, which is crucial to help doctors use the products correctly and anticipate the results of the products. This is another unique point that differentiates our company from others”, shares Punyawee Rattanapattarapong, President, APA BIOTECHS CARE.
The company has since its establishment come a long way to become a trendsetter in Thailand’s beauty and medical aesthetics industry. In covering this distance, the company’s salespeople and digital marketing personnel have played a vital role. Given the importance that communications play in driving up the demand, the company trains the salespeople well, equipping them with in-depth knowledge about the product including the mechanics of how it works exactly. This information is relayed to the doctors which helps them completely understand how APA’s products are different and unique from other products in the market and why it should be chosen. With a stellar reputation in the industry, APA has a bright future ahead of it
In addition to having a tremendous team, the company also has an internal static control process where in evaluations and feedback are taken every month to assess the standard of the company and find solutions for existing gaps. This allows the team to stay abreast with the needs of the customers at all times while also ensuring that the company is tackling issues as they arise.
Future Roadmap
With a stellar reputation in the industry, APA has a bright future ahead of it. This is all thanks to the genius of the founder who has set a lot of goals for the coming years. The first goal that APA aspires to fulfill this year is to go global. The company is now gearing up to become an exporter, sending out products to other countries in the Asia-Pacific region. The following year, the company aims to target the European markets, exporting products to these countries before expanding further.
“In 2023, we foresee growth, business progress, and plan to launch new products into the market, more than 10 products, with supportive research, combining innovation to meet all groups of needs. It will raise standards and services to provide the best experience”, further shares Punyawee Rattanapattarapong.
Additionally, the company is also planning to start the APA Academy wherein doctors will be offered lectures, seminars, and workshops, equipping them with the tools required to perform advanced aesthetic medical treatments. The company also plans on using these seminars as opportunities to invite internationally renowned doctors and spark an exchange of ideas and knowledge that benefit all.
Punyawee Rattanapattaraphong, President
Punyawee Rattanapattaraphong is the President of APA BIOTECHS CARE, supervising operations with experience in the medical beauty business for more than 10 years. Having graduated with a Master’s Degree in Health Business Management from Mahidol University, she has worked as a Sales Distributor which gave her in-depth insight into the industry.
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